Vessul Creative / Production & Post-Production Proposal
Attorney Video Content Library
A three-attorney pilot program that establishes the format, visual identity and editorial workflow for a premium, repeatable attorney-led video series.
A content platform built around trusted authority.
Build a premium, repeatable video content platform that positions each attorney as a trusted authority while creating an extensive library of educational and promotional content.
Inspired by the editorial style and production quality of The Diary of a CEO, the program combines cinematic long-form interviews with topic-specific educational videos and social-first short-form content. The December pilot will establish the production format, visual identity, editorial workflow and distribution-ready assets for three attorneys, creating a framework that can be expanded across the organization.
One attorney. One dedicated filming day.
Vessul Creative will provide a three-person production crew to capture interviews and supporting content over three consecutive filming days. Each attorney has a dedicated day, allowing time for:
A professionally lit, multicamera long-form interview
Individual legal-topic discussions
Scripted direct-to-camera vertical content
Attorney introduction videos
Additional supporting footage as time permits
- Consistent visual style
- Clear audio
- Natural conversation
- Efficient content capture
Five days in Columbia.
Travel, location preparation and setup
Attorney 1 filming
Attorney 2 filming
Attorney 3 filming
Return travel
Choose the size of your library.
Two packages are available, depending on the desired quantity of finished video assets. Select one to update your estimate.
Per-attorney limits: Controlled includes up to 1 long-form episode, 6 topic videos, 10 interview-derived shorts, 5 scripted verticals, 2 introductions, and 7 thumbnails per attorney. Expanded includes up to 1 long-form episode, 7 topic videos, 35 interview-derived shorts, 5 scripted verticals, 2 introductions, and 8 thumbnails per attorney.
All deliverable quantities are maximum included outputs, not guaranteed minimums. Final output depends on usable recorded material, completed questions, editorial suitability, and client approvals. Allocations are per attorney, not transferable between attorneys. Unused capacity does not create a credit or additional filming obligation. Work beyond these limits requires a separate written estimate.
Full service, or alongside your team.
Vessul Creative can provide complete production and post-production services or work alongside an existing internal team. Choose one service arrangement below. Full service includes a $4,500 savings compared with purchasing production and post-production separately.
Production includes
- Preproduction planning and scheduling coordination
- Three-person production crew
- Three full filming days
- Multicamera interview capture
- Professional audio and lighting
- Direct-to-camera video capture
- Organized source footage delivery
Post-production includes
- Long-form interview editing
- Individual topic video editing
- Short-form social video editing
- Scripted vertical video editing
- Attorney introduction editing
- Reusable intro/outro treatment
- Thumbnail design
- Color correction and audio finishing
- Final video exports and delivery
Travel, estimated separately.
| Hotel accommodations, 2 rooms × 4 nights | $1,400 |
| Crew per diem, 3 people × 5 days | $1,125 |
| Vehicle mileage, estimated | $325 |
| Estimated travel budget | $2,850 |
| Package | Creative services | Travel estimate | Total |
|---|
Staged delivery, starting in January.
Long-form drafts
Delivery of the initial long-form interview drafts begins.
Library build-out
Topic-specific videos, short-form edits, attorney introductions and thumbnails.
Final delivery
Controlled Library final delivery by end of February. Expanded Library final delivery through mid-March. Staged throughout, depending on client approval turnaround.
Review & approval
Vessul Creative will manage the post-production workflow, organize client reviews, coordinate feedback and deliver approved final assets. Included revisions: up to two consolidated client feedback rounds for each long-form interview, plus one consolidated round for each derivative video and thumbnail. Corrections of Vessul technical errors are included. Additional creative revisions or changes to previously approved content are quoted separately. The client is responsible for reviewing and approving all legal substance, accuracy, and compliance before publication.
Scripted content & responsibilities
The client supplies legal-topic outlines, subject-matter copy, and approved scripts for direct-to-camera segments. Vessul will advise on presentation and production formatting, coordinate teleprompter recording, and edit captured segments. New scriptwriting, substantive legal review, and major script rewrites are not included unless separately agreed in writing.
A scalable content platform.
Beyond the initial three-attorney pilot, the objective is a consistent, efficient system for producing attorney-led content at scale.
By standardizing production setups, visual treatments, editorial processes and delivery workflows, Vessul Creative can support future recording sessions while maintaining creative consistency across the organization. The listed fees apply exclusively to the December 2026 three-attorney pilot. Future production batches will be scoped and priced after the pilot establishes actual production and post-production requirements.
From proposal to production.
- Select the preferred content library and service arrangement.
- Confirm pilot deliverable limits and editorial expectations.
- Finalize the location, attorneys and December production schedule.
- Approve the final scope and production agreement. A 50% deposit at signing reserves the December 14–18 production dates; the balance is due on delivery milestones.
- Begin preproduction and creative development.
Tyler Hays
Owner & Creative Director, Vessul Creative